Litheli Unveils a New Brand Logo, Marking a New Era for the New Energy Tools Brand

Litheli has long been recognized in the new energy tools industry for its cutting-edge technology and superior quality. With the brand's expanding product ecosystem and growing influence, Litheli has introduced a new logo to strengthen brand recognition and highlight its distinctive appeal and core values.

New Logo Design Philosophy

The new Litheli logo reflects the brand's mission and vision, symbolizing its confident strides in the power tools market. Drawing inspiration from natural lightning, the logo seamlessly incorporates it into the "i", imbuing Litheli's typography with a sense of vitality.

Litheli also integrates ideas from battery designs and recycling icons into its revamped "i" style.

This resulted in a unique super symbol that signifies green energy, becoming Litheli's distinctive icon.

The Brand Evolution Behind the Logo Update

The updated logo represents a key element in Litheli's overall brand evolution. In recent years, Litheli has utilized its proprietary DC 2.0 platform and IPS (INFINITY POWER SHARE) model to continuously develop groundbreaking products and technologies. While remaining deeply committed to traditional tool sectors such as gardening and power tools, the company has also expanded into the outdoor market, with notable successes in products like the first electric utility wagon and a pioneering backpack-style car refrigerator.

By 2025, Litheli plans to introduce a range of cutting-edge products, each featuring the newly updated logo.

New LOGO and Brand's Future Prospects

The introduction of the new LOGO marks not just an enhanced visual identity for Litheli, but also an optimistic projection for its path forward. Looking ahead, Litheli remains committed to its goal of delivering "FREEING POWER. SIMPLIFYING TOOLS.

" by investing further in R&D to deliver "NEXT-GEN POWER TOOLS”that resonate with users and the evolving market landscape. By championing innovative product designs, Litheli is positioned to drive a future where energy and tools are more accessible than ever.